マーケティング用語 What is MVP?
When you hear the term MVP, you probably think of the Most Valuable Player, MVP, used in professional baseball and other...
5A Loyalty Suite編集部
マーケティング用語 
マーケティング用語 What are cryptocurrencies (assets)?
Virtual currency is becoming a common speculative target along with stocks and currencies. How does it differ from elect...
マーケティング用語 What is Metaverse?
The metaverse has become a hot topic in recent years. Metaverse is a coined word that combines "meta," meaning "transcen...
マーケティング用語 What is MR (Mixed Reality)?
MR, AR, VR, XR; a variety of new imaging technologies are being developed, but have you ever thought that they are all s...
インタビュー Management with a focus on Marketing in the center will open up Japan’s future. Former Ajinomoto’s Hiroki Oizumi and transcosmos’s Tsunehiro Fukushima in Conversation.
transcosmos' Fukushima invites guests to talk about the latest marketing situation. In this second episode, we hear from...
記事 Kotler’s “Marketing 5.0” In-house Summary Part 7: New Customer Experience (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
記事 Kotler’s “Marketing 5.0” In-house Summary Part 6: Next Technology (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
記事 Kotler’s “Marketing 5.0” In-house Summary Part 5: Organizations with a high degree of readiness for digitalization (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
記事 Kotler’s “Marketing 5.0” In-house Summary Part 4: Digital Divide (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
記事 Kotler’s “Marketing 5.0” In-house Summary Part 3: Wealth Polarization (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...