記事 Kotler’s “Marketing 5.0” In-house Summary Part 2: Generation Gap (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
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記事 記事 Kotler’s “Marketing 5.0” In-house Summary Part 1: Welcome to Marketing 5.0 (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
記事 Three Strategies to Gain Customer Loyalty Part 1: Market Strategy (3-part series)
As you are all aware, the marketing environment is changing at a dizzying pace.It has long been said that we are in an e...
記事 The Importance of CX in the ages of Weak Yen, Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 10
There is a growing worldwide movement toward WITH Corona to restore life before the Corona disaster.Against this backdro...
インタビュー World Marketing Summit 2021 Tsunehiro Fukushima’s speech, Loyalty Marketing and Market Creation Open Up the Future.
The World Marketing Summit, initiated by Philip Kotler, the "father of modern marketing," has been held in countries aro...
マーケティング用語 What is XR (Extended Reality)?
Have you ever heard of XR (Cross Reality), also known as Extended Reality? Many people have heard of VR and AR, but not ...
記事 About World Marketing Forum 2022
From October 6-8, 2022, the World Marketing Forum 2 was held in conjunction with the General Assembly of the Asian Marke...
記事 What is human-centered marketing presented in Marketing 3.0/4.0?
Some may think that human-centered marketing is a concept advocated in "Marketing 3.0" and irrelevant in "Marketing 4.0,...
マーケティング用語 What is PPM Analysis?
PPM analysis is a well-known framework that any student who is studying business administration cannot avoid. Portfolio ...
記事 How to respond to an era where the connection between companies and customers has changed from vertical to horizontal
With the development of technology, the information asymmetry between companies and their customers is dissolving. Tradi...