マーケティングに関する情報を様々な視点から解説する記事を掲載しています。また、トランスコスモスの提供する「5ALoyalty診断」サービスの発信を行っています。「5ALoyalty診断」はコトラーの『マーケティング4.0』『マーケティング5.0』の書籍に端を発したサービスであるため、書籍で紹介された用語やトレンドも解説しています。デジタル時代のカスタマージャーニーに対応できる、最新のロイヤルティマーケティングの戦略立案の必要性を発信します。
Three Strategies to Gain Customer Loyalty Part 2: Brand Strategy (3-part series)
As you are all aware, the marketing environment is changing at a dizzying pace. It has long been said that we are in an ...
Three Strategies to Gain Customer Loyalty Part 3: Customer Strategy (3-part series)
As you are all aware, the marketing environment is changing at a dizzying pace.It has long been said that we are in an e...
What are Kotler’s Marketing 4.0 PAR (Purchase Action Rate) and BAR (Brand Recommendation Rate)?
In the days when the customer journey was a linear funnel, brand awareness was the most important aspect of corporate ma...
What is PSM Analysis?
What is PSM Analysis? Pricing is a very important element of marketing. Pricing strategy is one of the strategies that m...
What are the three most influential segments in the digital age?
In Kotler's proposed "5A's" of the customer journey, the last step, Advocate, is becoming increasingly important in the ...
Kotler’s “Marketing 5.0” In-house Summary Part 7: New Customer Experience (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Kotler’s “Marketing 5.0” In-house Summary Part 6: Next Technology (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Kotler’s “Marketing 5.0” In-house Summary Part 5: Organizations with a high degree of readiness for digitalization (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Kotler’s “Marketing 5.0” In-house Summary Part 4: Digital Divide (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Kotler’s “Marketing 5.0” In-house Summary Part 3: Wealth Polarization (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...