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How to respond to an era where the connection between companies and customers has changed from vertical to horizontal

With the development of technology, the information asymmetry between companies and their customers is dissolving. Tradi...
2023.01.06
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What are our core values? Marketing the value to your employees.

Corporate values (values) express what a company values. By integrating their values into the process of conducting busi...
2023.01.01
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Moving to Value-Driven Marketing, What are Mission, Vision, and Values?

In today's world, faced with various social challenges such as environmental destruction, customers are greatly interest...
2022.12.01
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Environmental Issues, The Role of Businesses in Sustainability Initiatives

For a company to continue to develop sustainably, it is essential to create changes that will transform people's lifesty...
2022.12.01
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【Marketing 5.0】What is transmedia storytelling

In today's marketing world, where customers are always online, it is important to provide a seamless experience for cust...
2022.12.01
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What is the Marketing Mix? The shift from 4P to 4C

The marketing mix is an important concept in planning what products and services a company will offer to its customers a...
2022.12.01
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What is Collaborative Marketing? Let’s listen to the voice of customers and reflect it in our products and services!

In this article, we consider the trend toward collaboration. Today, various technological developments allow individuals...
2022.12.01
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Value marketing to channel partners, The promoter of communicating your company’s value to customers

As markets mature and products become commoditized, customers are seeking to satisfy higher-level needs rather than basi...
2022.12.01
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【Marketing 5.0】What is Agile Marketing?

In the era of "Marketing 5.0 / Philip Kotler", it is important to be able to execute marketing operations as rapidly as ...
2022.12.01
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What is the 3i Model? A framework for evaluating brand, positioning and differentiation

In the age of connectivity, where customers are connected side by side and constantly communicating with each other, com...
2022.10.31
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