Kotler’s “Marketing 5.0” In-house Summary Part 2: Generation Gap (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
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Kotler’s “Marketing 5.0” In-house Summary Part 1: Welcome to Marketing 5.0 (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Three Strategies to Gain Customer Loyalty Part 1: Market Strategy (3-part series)
As you are all aware, the marketing environment is changing at a dizzying pace.It has long been said that we are in an e...
World Marketing Summit 2021 Tsunehiro Fukushima’s speech, Loyalty Marketing and Market Creation Open Up the Future.
The World Marketing Summit, initiated by Philip Kotler, the "father of modern marketing," has been held in countries aro...
The Importance of CX in the ages of Weak Yen, Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 10
There is a growing worldwide movement toward WITH Corona to restore life before the Corona disaster.Against this backdro...
What is human-centered marketing presented in Marketing 3.0/4.0?
Some may think that human-centered marketing is a concept advocated in "Marketing 3.0" and irrelevant in "Marketing 4.0,...
About World Marketing Forum 2022
From October 6-8, 2022, the World Marketing Forum 2 was held in conjunction with the General Assembly of the Asian Marke...
How has the customer journey changed with Marketing 4.0 4A to 5A?
In the age of connectivity, what has changed most is the concept of the customer journey. The most widely known framewor...
The Typology of Customer Journeys in the Marketing 4.0 Era
The customer journey is how a customer progresses along the path from brand unawareness to awareness, to interest, to pu...
What is Omni-Channel Marketing? Let’s create a customer journey with 5A.
Omni-channel marketing is a method of integrating various channels to create a seamless and consistent customer experien...