記事 Combining AI and Marketing: Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 5
The term "DX" can be seen in every aspect of the world today, regardless of industry or occupation, as we are living in ...
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記事 What is Resilience? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 6
Have you heard of resilience? Resilience can be translated as "restorative power" or "elasticity" and was originally use...
記事 What is PDCA? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era (Part 2)
What is the PDCA cycle? The PDCA cycle is a framework consisting of the initial letters of Plan, Do, Check, and Action. ...
記事 What are Needs? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 1
What are needs? It is an essential and critical concept in marketing, but it may be a little difficult to explain what i...
記事 What is Customer Experience? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era (Part 3)
What is CX (Customer Experience)? In order to be chosen by customers in the future of marketing, i.e., in the era of loy...
インタビュー Kotler’s “Marketing 5.0” Summary Part 1: Why Marketing 5.0 Now? Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan Seti...
インタビュー Kotler’s “Marketing 5.0” Summary Part 2: Multiplying Technology and People, Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan Seti...
インタビュー Kotler’s “Marketing 5.0” Summary Part 3: To improve the new customer experience, Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan Seti...
インタビュー Kotler’s “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan Seti...
記事 Introduction of 5A Loyalty Diagnosis service; Part 3: What is Perception Diagnosis?（5 part series）
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the ...