「5ALoyalty診断」はトランスコスモスが提供するロイヤルティ診断サービスです。 ”5A” とは、デジタル時代のカスタマージャーニーに対応した指標で、フィリップ・コトラーの著書『マーケティング4.0』で紹介された新しいカスタマージャーニーです。5つのＡはそれぞれ「認知（Aware）」「訴求（Appeal）」「調査（Ask）」「購買（Act）」「推奨（Advocate）」を表しています。トランスコスモスは日本で唯一、このオリジナルの5A指標を測定することが可能です。そしてデジタル時代に即した、ロイヤルティマーケティングの戦略立案をサポートいたします。
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