記事 What is Marketing? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 9
What is marketing? This is a philosophical question. The Japan Marketing Association defines marketing as "comprehensive...
5ALoyalty診断
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記事 What is PDCA? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era (Part 2)
What is the PDCA cycle? The PDCA cycle is a framework consisting of the initial letters of Plan, Do, Check, and Action. ...
記事 What are Needs? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 1
What are needs? It is an essential and critical concept in marketing, but it may be a little difficult to explain what i...
記事 What is Customer Experience? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era (Part 3)
What is CX (Customer Experience)? In order to be chosen by customers in the future of marketing, i.e., in the era of loy...
記事 Introduction of 5A Loyalty Diagnosis service; Part 5: Summary（5 part series）
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the ...