記事 What is human-centered marketing presented in Marketing 3.0/4.0?
Some may think that human-centered marketing is a concept advocated in "Marketing 3.0" and irrelevant in "Marketing 4.0,...
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記事 What is Omni-Channel Marketing? Let’s create a customer journey with 5A.
Omni-channel marketing is a method of integrating various channels to create a seamless and consistent customer experien...
記事 How to respond to an era where the connection between companies and customers has changed from vertical to horizontal
With the development of technology, the information asymmetry between companies and their customers is dissolving. Tradi...
マーケティング用語 What is PPM Analysis?
PPM analysis is a well-known framework that any student who is studying business administration cannot avoid. Portfolio ...
記事 How has the customer journey changed with Marketing 4.0 4A to 5A?
In the age of connectivity, what has changed most is the concept of the customer journey. The most widely known framewor...
記事 The Typology of Customer Journeys in the Marketing 4.0 Era
The customer journey is how a customer progresses along the path from brand unawareness to awareness, to interest, to pu...
インタビュー Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”
Naoto Onzo, Professor at Waseda University's School of Commerce and Management, is the translator of "Marketing 4.0: The...
インタビュー Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘
In "Marketing 4.0," the traditional customer journey, in which "purchase" was considered the goal, has been drastically ...
記事 Environmental Issues, The Role of Businesses in Sustainability Initiatives
For a company to continue to develop sustainably, it is essential to create changes that will transform people's lifesty...
マーケティング用語 What is Prospect Theory
What is prospect theory? Prospect theory is a behavioral economics theory that can be used from a marketing perspective....