マーケティング用語 What is Kotler’s Marketing 4.0 Age of Connectivity?
With the proliferation of mobile devices and the rise of social media, we are entering a whole new "age of connectivity"...
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記事 What are our core values? Marketing the value to your employees.
Corporate values (values) express what a company values. By integrating their values into the process of conducting busi...
マーケティング用語 What are SDGs?
Have you ever heard of the SDGs? Although the SDGs are increasingly being recognized in corporate marketing activities t...
マーケティング用語 What is UGC/CGM?
In recent years, UGC has become increasingly important in marketing. If you are wondering what UGC is and how it differs...
マーケティング用語 What is Marketing?
What is marketing? It may be difficult to answer this term, which is widely used in business and as an academic discipli...
記事 Environmental Issues, The Role of Businesses in Sustainability Initiatives
For a company to continue to develop sustainably, it is essential to create changes that will transform people's lifesty...
記事 What is the 3i Model? A framework for evaluating brand, positioning and differentiation
In the age of connectivity, where customers are connected side by side and constantly communicating with each other, com...
記事 What is Brand Affinity? How to Engage with Customers in the Marketing 4.0 Era
Brand Affinity is a marketing term for familiarity with a brand; Affinity is a word that means closeness, familiarity, o...
マーケティング用語 What is GAFA/GAFAM?
What do you think of GAFA and GAFAM? GAFA is an acronym for four American IT companies, Google, Apple, Facebook, and Ama...
記事 Marketing 4.0, Aware – Appeal – Ask – Act – Advocate, Let’s understand the components of the 5A’s!
According to Kotler, in the age of connectivity, the customer journey should be redefined in terms of the 5As, or the pr...