What are Needs? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 1
What are needs? It is an essential and critical concept in marketing, but it may be a little difficult to explain what i...
5aLoyaltyDiagnosis
What is Customer Experience? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era (Part 3)
What is CX (Customer Experience)? In order to be chosen by customers in the future of marketing, i.e., in the era of loy...
Kotler’s “Marketing 5.0” Summary Part 1: Why Marketing 5.0 Now? Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan Seti...
Kotler’s “Marketing 5.0” Summary Part 2: Multiplying Technology and People, Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan Seti...
Kotler’s “Marketing 5.0” Summary Part 3: To improve the new customer experience, Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan Seti...
Kotler’s “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan Seti...
Introduction of 5A Loyalty Diagnosis service; Part 3: What is Perception Diagnosis?（5 part series）
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the ...
Introduction of 5A Loyalty Diagnosis service; Part 4: What is CX Diagnosis?（5 part series）
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the ...
Introduction of 5A Loyalty Diagnosis service; Part 1: Getting Started in Building a Loyalty Marketing Strategy（5 part series）
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the ...
Introduction of 5A Loyalty Diagnosis service; Part 2: What is 5A Diagnosis?（5 part series）
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the ...