トランスコスモス グローバル事業統括においてコトラーの『マーケティング4.0』で紹介された5Aオリジナル指標を用いたロイヤルティ診断の事業開発を担当。現在はCX診断、パーセプション診断をあわせた「5ALoyalty診断」サービスとしてさまざまな企業に提案、戦略立案を行っている。本記事については、福島常浩がロイヤルティマーケティングの必要性や変化するマーケティングについて解説した記事を掲載している。
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