業界をリードする著名なマーケターや経営者のインタビューや対談記事を掲載しています。マーケティングの基本から最新のデジタル化されたマーケティングまで、幅広い視点で登壇者をお招きして現代のマーケティングの動向やトレンドについて語っていただきます。またトランスコスモスが提供する「5ALoyalty診断」サービスについてもコメントいただき、なぜいまロイヤルティマーケティングが必要なのかをテーマとして解説いただきます。
インタビュー Management with a focus on Marketing in the center will open up Japan’s future. Former Ajinomoto’s Hiroki Oizumi and transcosmos’s Tsunehiro Fukushima in Conversation.
transcosmos' Fukushima invites guests to talk about the latest marketing situation. In this second episode, we hear from...
インタビュー World Marketing Summit 2021 Tsunehiro Fukushima’s speech, Loyalty Marketing and Market Creation Open Up the Future.
The World Marketing Summit, initiated by Philip Kotler, the "father of modern marketing," has been held in countries aro...
インタビュー What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima
transcosmos' Tsunehiro Fukushima invites guests to discuss the latest marketing situation. For the first session, Mr. Ta...
インタビュー Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”
Naoto Onzo, Professor at Waseda University's School of Commerce and Management, is the translator of "Marketing 4.0: The...
インタビュー Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘
In "Marketing 4.0," the traditional customer journey, in which "purchase" was considered the goal, has been drastically ...