マーケティング4.0の特徴的なコンセプトである5Aで、人間中心のマーティング？と思う方もいるでしょう。人間中心のマーティングは、マーケティング3.0で唱えられたコンセプトであり、マーケティング4.0では関係ないものと思ってしまう方もいるかもしれませんが、そうではありません。デジタル化が進むにあたり、ますますマーケティングは、人間中心に考える必要が出てきているのです。マーケティング4.0は、マーケティング3.0の拡張版ともいうべきものとなっているのです。
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The customer journey is how a customer progresses along the path from brand unawareness to awareness, to interest, to pu...
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Omni-channel marketing is a method of integrating various channels to create a seamless and consistent customer experien...
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With the proliferation of mobile devices and the rise of social media, we are entering a whole new "age of connectivity"...