記事 What is the Marketing Mix? The shift from 4P to 4C
The marketing mix is an important concept in planning what products and services a company will offer to its customers a...
マーケティング4.0
記事 
記事 What is Brand Affinity? How to Engage with Customers in the Marketing 4.0 Era
Brand Affinity is a marketing term for familiarity with a brand; Affinity is a word that means closeness, familiarity, o...
記事 Marketing 4.0, Aware – Appeal – Ask – Act – Advocate, Let’s understand the components of the 5A’s!
According to Kotler, in the age of connectivity, the customer journey should be redefined in terms of the 5As, or the pr...
記事 What has changed in Kotler’s marketing from 3.0 to 4.0?
Kotler's marketing theory has changed with the times, starting with product-centered marketing (1.0), followed by custom...
記事 Study of the evolution of modern marketing. Explaining the characteristics of each of Marketing 1.0, 2.0, and 3.0
We have introduced the concepts of Marketing 4.0 and 5A so far. You have seen that the definition of the term "marketing...
記事 Study of the 5A customer journey map in Marketing 4.0
The concept of the customer journey map in the era of connectivity (the era in which customers are connected to the Inte...