マーケティング5.0

What is the Difference between 5A and NPS? Tsunehiro Fukushima Explains Loyalty Marketing in the CX Era, Part 7

NPS is widely known in Japan as an indicator to measure product and brand loyalty. I am sure that some of you are using ...

2022.10.01

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What is the concept of market creation? To continue to be chosen by customers, it is important to continue to provide va...

2022.10.01

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The term "DX" can be seen in every aspect of the world today, regardless of industry or occupation, as we are living in ...

2022.10.01

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Have you heard of resilience? Resilience can be translated as "restorative power" or "elasticity" and was originally use...

2022.10.01

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The customer journey is the history of contact between a customer and a product, service, or brand. Customers have a var...

2022.10.01

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What is marketing? This is a philosophical question. The Japan Marketing Association defines marketing as "comprehensive...

2022.10.01

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What is the PDCA cycle? The PDCA cycle is a framework consisting of the initial letters of Plan, Do, Check, and Action. ...

2022.09.01

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What are needs? It is an essential and critical concept in marketing, but it may be a little difficult to explain what i...

2022.09.01

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What is CX (Customer Experience)? In order to be chosen by customers in the future of marketing, i.e., in the era of loy...

2022.09.01

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