マーケティング用語 What is XR (Extended Reality)?
Have you ever heard of XR (Cross Reality), also known as Extended Reality? Many people have heard of VR and AR, but not ...
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マーケティング用語 What is PPM Analysis?
PPM analysis is a well-known framework that any student who is studying business administration cannot avoid. Portfolio ...
マーケティング用語 What are SDGs?
Have you ever heard of the SDGs? Although the SDGs are increasingly being recognized in corporate marketing activities t...
マーケティング用語 What is UGC/CGM?
In recent years, UGC has become increasingly important in marketing. If you are wondering what UGC is and how it differs...
マーケティング用語 What is Marketing?
What is marketing? It may be difficult to answer this term, which is widely used in business and as an academic discipli...
マーケティング用語 What is Commoditization?
What is commodity or commoditization? The key theme of marketing in the future is personalizing your approach by underst...
マーケティング用語 What is Prospect Theory
What is prospect theory? Prospect theory is a behavioral economics theory that can be used from a marketing perspective....
マーケティング用語 What is Sensing Technology
What is sensing technology? With the expansion of IoT, various objects such as home appliances and cars are connected to...
マーケティング用語 What is Maslow’s hierarchy of needs?
Few people have ever heard of the five levels of Maslow's hierarchy of needs. This theory, proposed by psychologist Masl...
マーケティング用語 What is Market Creation?
What is market creation? To be chosen by customers continuously in a mature market where commoditization and information...