What are our core values? Marketing the value to your employees.
Corporate values (values) express what a company values. By integrating their values into the process of conducting busi...
What is Kotler’s Marketing 4.0 Age of Connectivity?
With the proliferation of mobile devices and the rise of social media, we are entering a whole new "age of connectivity"...
What is Market Creation?
What is market creation? To be chosen by customers continuously in a mature market where commoditization and information...
Moving to Value-Driven Marketing, What are Mission, Vision, and Values?
In today's world, faced with various social challenges such as environmental destruction, customers are greatly interest...
【Marketing 5.0】What is Agile Marketing?
In the era of "Marketing 5.0 / Philip Kotler", it is important to be able to execute marketing operations as rapidly as ...
Value marketing to channel partners, The promoter of communicating your company’s value to customers
As markets mature and products become commoditized, customers are seeking to satisfy higher-level needs rather than basi...
What is Collaborative Marketing? Let’s listen to the voice of customers and reflect it in our products and services!
In this article, we consider the trend toward collaboration. Today, various technological developments allow individuals...
What is the Marketing Mix? The shift from 4P to 4C
The marketing mix is an important concept in planning what products and services a company will offer to its customers a...
What is Maslow’s hierarchy of needs?
Few people have ever heard of the five levels of Maslow's hierarchy of needs. This theory, proposed by psychologist Masl...
What is Sensing Technology
What is sensing technology? With the expansion of IoT, various objects such as home appliances and cars are connected to...