記事 【Marketing 5.0】What is transmedia storytelling
In today's marketing world, where customers are always online, it is important to provide a seamless experience for cust...
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マーケティング用語 What is Prospect Theory
What is prospect theory? Prospect theory is a behavioral economics theory that can be used from a marketing perspective....
記事 Environmental Issues, The Role of Businesses in Sustainability Initiatives
For a company to continue to develop sustainably, it is essential to create changes that will transform people's lifesty...
記事 What is the 3i Model? A framework for evaluating brand, positioning and differentiation
In the age of connectivity, where customers are connected side by side and constantly communicating with each other, com...
記事 What is Brand Affinity? How to Engage with Customers in the Marketing 4.0 Era
Brand Affinity is a marketing term for familiarity with a brand; Affinity is a word that means closeness, familiarity, o...
マーケティング用語 What is Perception?
Perception is a word used in the sense of cognition, awareness, and identification. In marketing, it is a very important...
マーケティング用語 What is Disposable time?
Have you ever heard of the term disposable time? You are probably familiar with the concept of disposable income, but th...
マーケティング用語 What is GAFA/GAFAM?
What do you think of GAFA and GAFAM? GAFA is an acronym for four American IT companies, Google, Apple, Facebook, and Ama...
記事 Marketing 4.0, Aware – Appeal – Ask – Act – Advocate, Let’s understand the components of the 5A’s!
According to Kotler, in the age of connectivity, the customer journey should be redefined in terms of the 5As, or the pr...
記事 What has changed in Kotler’s marketing from 3.0 to 4.0?
Kotler's marketing theory has changed with the times, starting with product-centered marketing (1.0), followed by custom...